The Chronicle of Rajoo Group

A Tree Called Rajoo

The germination of an idea nurtured by an ideology has resulted in creating one of the most respected and sought-after companies in plastic extrusion Rajoo Engineers Limited.

The seed was sown in 1986 at a village named Manavadar, near Junagadh in the state of Gujarat, with the guiding vision of Mr. C. N. Doshi, the founder of Rajoo. A strong understanding of the market, desire to learn and a committed human capital created a strong foundation for this tree to blossom.

No sooner did the manufacturing operations commence, it was recognised as a player with a capacity to revolutionise the extrusion industry in India, so it did. Within a mere 4 years of commencement, the fruits of this tree had crossed the Indian shore to reach Africa, a salute to Indian manufacturing. Very quickly it was understood that to ensure a healthy performance, the soil's fertility needed to increase, and thus the group started investing in R&D at an early stage. Research relating to indigenous manufacturing, identifying and adapting technologies to suit local needs, lowering the cost of products and produce came into existence. Thus began the journey from 'Performance for Purpose' to 'Excellence in Extrusion'.

The tree continued to blossom, from a dominant player in India to a respected and sought-after company across the globe, Rajoo was looked upon as a 'Responsible Global Organization'. Within 8 years of establishment, came up the state-of-the-art manufacturing facility at Rajkot. Never before did the Asian plastic machinery manufacturing industry witness such stupendous response to an IPO as was witnessed during the Rajoo IPO an oversubscription by 24 times, clearly highlighting the far-reaching impact of this tree called 'Rajoo'.

The desire was strong to be recognised as a leader in the extrusion business; the intent was clear to be a responsible, ethical organization; the commitments were firm adding value to customers, stakeholders and employees. As a result, the growth was exponential, beating market growth and trade forecasts. Today, presence in 70 countries; with 50% business from exports; 60% business from repeat customers are figures that speak volumes as the tree continues to blossom with fruits as growing revenues, growing human capital, growing product lines resulting in growing markets.

Wonderpack's merger with the companyto create a combined entity for 'end-to-end thermoforming solutions'; a JV (in Rajkot) with Bausano & Figli S.p.a of Italy, for revolutionising pipe manufacturing technology in India are all recent initiatives that would only further the shade of the tree.

Care for the environment, as a part of the Rajoo CSR initiatives, will only ensure that the grass is green on all sides.